Consumer-to-Business (C2B) is a business model where consumer input dictates the terms of the deal they receive from a business. This can come in the form of consumers giving feedback on a product or bidding for their desired price.Example:
Everlane, an online clothing company, supplements its traditional B2C model with a C2B opportunity for its customers to name the price that they pay on certain items. In addition, Instagram influencers provide C2B services by leveraging their popularity and great photographs for the benefit of large corporate sponsors.
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With several entrepreneurs in our ranks, we understand what goes into building a business. It’s much more than turning an idea into revenues. It takes preparation, planning, sacrifice, and adaptability. And once you’ve given everything you have, occasionally the tide changes and you have to re-think your entire strategy. With hundreds of successful startups as clients, we thrive on turning an initial consultation into a successful, long-term relationship. So give us a call and let’s get started.