Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the cost to acquire a new customer. CAC can be calculated by dividing the total costs associated with acquisition by the total new customers, within a specific time period.
Who are these people?
Vela Wood is a Texas based, startup focused law firm with a local feel and a global impact. VW has counseled thousands of small businesses and startups and facilitated nearly $500M in early-stage financings. For more information please visit our website.