A Rolling Launch is a launch in which a startup follows a carefully laid plan of outreach activities during the weeks before and after the actual event. A Rolling Launch may include making the product available to industry influencers in advance, building anticipation for the product on social media, providing free trials or demos, and getting marketing partners involved in the launch.10 Steps For Successfully Launching A New Product Or Service (Fast Company)
Who are these people?
Vela Wood is a Texas based, startup focused law firm with a local feel and a global impact. VW has counseled thousands of small businesses and startups and facilitated nearly $500M in early-stage financings. For more information please visit our website.